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US fashion label Michael Kors has unveiled a new customisation service for its handbag range.

The MK My Way service is making its debut on Alibaba’s e commerce site Tmall today with a digital pop up experience for Chinese consumers before a global rollout later this year in place of its original launch plans, which were foiled by the coronavirus outbreak.

Through the MK My Way pop up, users can take a personality quiz and receive a message and product recommendation from the brand’s namesake founder and designer himself. It then offers consumers the option of making hand painted customisations on the brand’s bags.

“I love meeting my customers, helping them find the perfect pieces for their lifestyle and talking to them about how they can express their personal style,” said Michael Kors. Acquista Nuovo Colore Rosso Nuovo Cover Alloggiamento Posteriore “The Tmall app allows me to style a wide range of people instantly. It’s like a trunk show for modern times.”

As part of the MK My Way programme, Tmall customers can also paint over their accessories unieuro cover iphone 8 plus, BATMAN HARLEY QUINN Cover iPhone 8 Plus using a co branded selection of dimensioni cover iphone 8 plus, ATLANTA BRAVES LOGO MLB 66 Cover iPhone 8 Plus brushes and colours, created by Michael Kors and Californian leather paint company Angelus Paints.

The fashion house is also launching its first Super Brand Day, a smaller version of the company’s annual 11.11 mega sale for a single brand. To warm up for the event, the brand released a series of livestream sessions and short videos featuring its customisable handbags carried by trendsetting celebrities…